Website Development Company
The first step is to create a website
for your business. Make your site as simple and useful as possible, but at the
same time to succeed in its design and message to convey the company brand. Do
not forget that the success of a site is in the perfect harmony between design
and utility. Do not ignore any of these
issues, so do not go for a web design company cannot meet these essential
requirements.
Today, the concept of online presence
does not end when the company has completed project design web site for your
company. Instead, it only then begins. Completion of the site is only a first
step towards attracting customers to online services and company products. Why?
Because once created, a site must be promoted. If nothing is done in this
direction, it's like you have spent a lot of money to open a shop and then
decide to keep it closed, potential customers going on around him as there is.
Offline promotion and online advertising
Site Promotion can be done offline by
printing the address on business cards and advertising material remaining,
inscriptions on cars or directing customers to the site when you call to
provide them over the phone some various general information. However, most of
the potential visitors want to find everything on the Internet. Promotion also
includes many solutions, but which combination works best.
Search engine optimization
It is the oldest method of promotion.
Until now, even the classic novel Entrepreneur knows that it is extremely
important that his site to appear 'on the first page of Google'. The company in
charge of carrying out your site should be able to help in this regard. But
this process cannot be done from one day to another; it takes time for Google to
be able to recognize your site as a reference site in the area. No brand-new
website will not get in a few days at home, except that in that area there are
only very few competing sites.
Together with the company with the
company in charge of site optimization, you should identify the most profitable
keywords, i.e. keywords often searched for as little competition. Also, words
should be as specific, and the visitor, once reached the site to find answers
to his questions.
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Social networks
The new trend in online promotion is
the use of social networking that is identifying potential customer’s online
environments that they already attend. Similar to a cocktail party, but at a
much broader, not constrained by time or space
Facebook - is the largest social network
today. Start by creating a personal account, connect with the knowledge they
already have. Create a 'Profile' for your business. Send invitations to your
friends on your own account; broaden your circle of friends. Use the business
page to announce product launches, special offers and do not forget to make
continuous references to site.
Twitter - is a network of 'micro blogging',
that allows users to send short messages to 140 characters to the network.
Create an account for your business, you write a short presentation (bio) and
looking for people interested in the field. Then use it to announce sales, new
articles, releases, but always with reference to the site. Also, re-send
relevant articles published by your friends.
Digg and Reddit - are social networks in which users
post news with links to other sites. Once posted, users see the 'bookmarks',
and will vote for the best. Rate is obviously a lot more visible position, and
so even more votes! Use it to announce new articles you post on the company
blog.
Stumble Upon - a web extension recommended
sites for areas you prefer. Use it to register your business site, and then be
recommended to those interested in the field.
Xing and LinkedIn - are networking social networks, where you can know many people in your field of activity. Join relevant groups and communicate with the world.
Blog
It can be an excellent way for posting
the information, so strict about their service or products promoted, but also
about the field you are expert. Rather than just send e-mails to your clients,
and blog use, another opportunity would be to form an online community.
Encourage participants to discuss, to ask questions, you still manageable to
create a dialogue, not a monologue. Post at least one article per week, using
social networking sites to announce the publication of these articles.
There are many free blogging services
on the Internet, but try to use those that allow the installation of the blog
on your domain. Why? Because you want to promote your domain, not the blog. For
example, if the company sells the yacht, do not opt for an address and
install the iahturi.blogspot.com but on your domain, thus becoming
blog.yacht.co.uk address.
Traffic Analysis
Traffic analysis is very important. You
should know that the channel has brought more traffic and the channels still
need improvement. Also, you should see by what keywords have been found by
visitors to your site, what pages they visited, how long did they stay on the
site. Use this information to continuously improve the content and promotion of
your site. An application is already extremely complex and is dedicated to Google Analytics .
Non-invasive techniques
The advantage of these advertising
methods is that they need a very tight budget, and unlike methods 'old'
(television commercials, radio, banners in the city, telephone marketing) are
not invasive. They do not interrupt the prospect of work they were held.
Clients are not interrupt favourite movie detergent advertising that your
company produces it; favourite song on the radio is not cut a few seconds
faster for spot advertising, which brings more like radio plays, to be
released. No. These methods draw customers to you and not vice versa.
Exponential effect, or all combined
methods
How to combine all these methods? This
could be very simple. We start with a company website for several keywords you
optimize. At the same time, we do profiles on several social networks such as
Facebook and Twitter, collecting a few fans. Without realizing it, so we
generated and links to the site, directing traffic and increasing the number of
links to the site. Google puts a great emphasis on the number of links to the
site, considering the recommendations as a guarantee of quality of content
displayed on site. So, better positions on search engines, more traffic by
default. The next step would be to install a blog on the site where the domain
expert can advise the community, not only for the service and your product, but
you mastered the whole field. The more quality content, the more you will be
much appreciated as an expert in the field, and you have more fans. Use your
social networks to announce new articles to post on the blog, and to direct as
many people to blog, and the default site. The effect will be exponential as
long as you make sure that any method is not isolated and each has made to
other him thus supporting each other.
In just a few words
Make
the company's website, optimize it for search engines and blog using the page
up to announce the business of news, promotions, publishing articles relevant
to the field, using Twitter, and Digg to announce the publication of articles ,
posted videos on YouTube with reference to the site. The site directed visitors
to social networks, converting them into fans. Post bookmarks the site in
Stumble Upon and continuously analyses the results. You have just become
visible on the Internet!
